Case Study:04- Scaling Dairy Joy and Famous Daily Milk on Shopee with Digital Hari’s Expert SEO and Marketing Strategies

Client Overview:

Eastern Mark Glory Trading launched Dairy Joy and Famous Daily Milk in Malaysia in 2020. Despite an initial product launch, the brands struggled with zero sales and minimal traffic by October 2021.

Challenge:

• Zero Sales & Low Traffic: The product listings had zero sales and poor traffic.
• Market Competition: Competing with established global brands like Nestle and Fernleaf.
• Need for Digital Transformation: The client lacked a robust digital marketing strategy and needed to establish a strong online presence on Shopee.

Intervention:

In November 2021, Hariharan Gandhi, known as Digital Hari, took over the project with the goal of enhancing traffic and sales on the Shopee platform.

Strategy Implementation:

1. Shopee Seller Center Courses:
   • Completed Shopee Seller Center Courses to understand platform nuances.
   • Applied expert strategies and guidelines from the courses step by step.
2. Optimized Product Listings:
   • Enhanced product titles, descriptions, and images with SEO best practices.
   • Used high-traffic keywords relevant to milk powder and dairy products.
3. SEO and Content Marketing:
   • Integrated SEO with the Shopee store and the client’s website.
   • Created engaging blog posts and content tailored to the target audience.
4. Social Media and Digital Marketing:
   • Leveraged social media channels to promote Dairy Joy and Famous Daily Milk.
   • Implemented targeted ad campaigns and promotions to boost visibility.
5. Customer Engagement and Reviews:
   • Encouraged satisfied customers to leave reviews and ratings, enhancing product credibility.
   • Implemented a customer feedback loop to continually improve product offerings.

Results:

2021 (End of Year)

• Orders: 34
• Sales: RM 1,743.25
• Achievement: Implemented foundational changes and saw the first signs of increased activity, breaking the cycle of zero sales.

2022

• Orders: 336
• Sales: RM 22,611.97
• Details:
  • Shopee Seller Center Completion: By mastering Shopee’s best practices, optimized listings and keyword strategies were more effective.
  • Order Growth: Increased orders by nearly tenfold compared to the previous year.
  • Revenue Increase: Sales revenue saw a dramatic rise, reflecting the success of targeted marketing and SEO efforts.
  • Enhanced User Experience: Improved website navigation and load times contributed to higher customer satisfaction and repeat purchases.

2023

• Orders: 737
• Sales: RM 40,787.19
• Details:
  • Strategic Integration: A seamless user experience across social media and website SEO efforts helped maintain momentum.
  • Preferred Seller Badge: Gaining the Shopee Preferred Seller Badge marked a significant milestone, boosting customer trust and credibility.
  • Order Growth: Orders more than doubled from the previous year, indicating sustained growth and effective marketing strategies.
  • Revenue Increase: Sales nearly doubled from the previous year, underscoring the continued success and expansion of the marketing efforts.
  • Customer Trust: Positive reviews and high ratings further cemented the brand’s reputation.

2024 (Till June)

• Orders: 736
• Sales: RM 46,727.36 (Half-year mark)
• Details:
  • Sustained Growth: Even within half a year, order and sales numbers were on track to surpass the previous year’s totals.
  • Global Expansion: Launched products in new international markets, including Singapore, Thailand, Taiwan, Philippines, and Chile.
  • Top Market Position: Established as one of the top 3 milk powder suppliers in Malaysia, competing with global brands like Nestle and Fernleaf.

Market Positioning:

• Top 3 Milk Powder Suppliers in Malaysia: Ranked next to global giants like Nestle and Fernleaf.
• Expansion to Global Markets: Launched products in Singapore, Thailand, Taiwan, Philippines, and Chile on Shopee.

Client Testimonial:

“Partnering with Digital Hari was transformative. His expertise in SEO and digital marketing turned our struggling product line into a top contender in Malaysia. Today, we are among the top milk powder suppliers in the country, thanks to his strategic vision and relentless efforts.” – Eastern Mark Glory Trading Team

Conclusion:

Digital Hari’s comprehensive digital marketing and SEO strategies revolutionized Dairy Joy and Famous Daily Milk’s presence on Shopee. From zero sales to becoming a leading supplier in Malaysia and targeting the global market, our collaboration exemplifies the power of strategic digital marketing.

Ready to elevate your brand and achieve similar success? Connect with Digital Hari today and explore how we can boost your sales and digital footprint globally!