Google has quietly made one of the biggest usability upgrades to Search Console in recent years.

Instead of manually clicking through filters, date comparisons, devices, queries, and page segments inside the Performance report, you can now simply describe what you want — and Google builds the report for you.

Yes, using natural language.

For many website owners and beginner SEOs, this changes how Search Console is used entirely.

Let’s break it down clearly.

What Exactly Did Google Release?

Google has rolled out an AI-powered SEO configuration layer inside the Search Console Performance report.

Earlier, if you wanted to analyze something specific — for example:

  • Queries that lost CTR year over year

  • Pages that dropped in average position last month

  • Mobile performance vs desktop

  • Traffic changes by country

You had to manually:

  • Select metrics

  • Set date ranges

  • Add comparison filters

  • Apply query or page filters

  • Adjust devices or countries

  • Build side-by-side views

Now, you can type something like:

“Show top queries losing CTR year over year.”

And the system automatically:

  • Selects relevant metrics

  • Applies date comparisons

  • Filters the data

  • Structures the report

This shifts analysis from manual configuration to conversational intent.

Why This Is a Big Shift for SEO

Search Console has always been powerful — but not beginner-friendly.

Many website owners only check total clicks and impressions because advanced filtering feels overwhelming.

This AI layer lowers the entry barrier.

Instead of knowing:

  • Which metric to choose

  • Which filter to apply

  • How to compare periods

You just describe the outcome you want.

For example:

“Pages with declining impressions in the last 3 months.”

The AI handles:

  • Time range

  • Comparison logic

  • Metric selection

  • Data segmentation

This makes deeper SEO analysis accessible to non-technical users.

What the AI Configuration Tool Actually Does

Here’s what happens behind the scenes when you enter a natural-language request:

1. Natural Language Interpretation

You describe your goal. The system translates it into filters, comparisons, and metrics.

Example:
“Top queries losing CTR YoY.”

It interprets:

  • CTR metric

  • Year-over-year comparison

  • Query dimension

  • Sort by largest negative change

2. Automatic Metric Selection

Instead of manually selecting:

  • Clicks

  • Impressions

  • CTR

  • Position

The tool chooses based on context.

If you ask about CTR drop, it prioritizes CTR and comparison.

If you ask about ranking changes, it includes position.

3. Smart Filter Application

The AI applies filters such as:

  • Query

  • Page

  • Device

  • Country

  • Date ranges

Without you manually configuring each dimension.

4. Automatic Comparisons

Previously, comparing:

  • Last 28 days vs previous period

  • Last month vs same month last year

  • Mobile vs desktop split

Required multiple clicks.

Now you can simply say:

“Compare mobile and desktop performance for the past 6 months.”

And the report builds itself.

Current Limitations You Should Know

This feature is powerful — but not universal yet.

At the moment:

  • It works only inside the Performance report for Search results.

  • It does not apply to Discover data.

  • It does not apply to Google News reports.

  • It still requires human validation.

AI-generated reports are not magic answers. They are shortcuts for setup. Interpretation still depends on you.

Why SEOs Should Care About This Update

For beginners, this removes complexity.

For experienced SEOs, this speeds up exploratory analysis.

Instead of spending time building report structures, you spend time interpreting patterns.

This makes it easier to:

  • Detect visibility drops

  • Spot CTR anomalies

  • Identify intent shifts

  • Track ranking fluctuations

  • Analyze device-specific performance

  • Monitor seasonal changes faster

It transforms Search Console from a reporting tool into a conversational analysis assistant.

How Beginners Can Start Using It

If you are new to Search Console, here’s how you can start:

  1. Open Search Console.

  2. Go to Performance → Search Results.

  3. Look for the AI configuration option.

  4. Type a simple request like:

    • “Pages losing clicks this month.”

    • “Queries with high impressions but low CTR.”

    • “Compare last 3 months with previous 3 months.”

Start simple.

Avoid complex prompts initially.

Let the tool show you how it interprets your request.

How to Write Better Prompts

The better your question, the better the report.

Instead of typing:
“Traffic drop?”

Try:
“Which pages lost the most clicks in the last 30 days compared to the previous period?”

Be specific about:

  • Metric (clicks, impressions, CTR, position)

  • Timeframe

  • Comparison

  • Dimension (page, query, device, country)

Clarity improves results.

What This Means for the Future of SEO Tools

This update signals something bigger.

Google is reducing friction between data and decision-making.

Instead of forcing users to learn interface mechanics, it allows natural interaction.

This will likely expand into:

  • Indexing reports

  • Core Web Vitals

  • Coverage issues

  • Manual actions analysis

SEO tools are becoming conversational.

And that changes how we work.

But Don’t Blindly Trust the Output

Even though the tool builds reports automatically:

  • Always cross-check filters.

  • Verify date ranges.

  • Ensure comparisons make sense.

  • Confirm metrics align with your goal.

AI simplifies configuration — not interpretation.

SEO still requires judgment.

Final Thoughts – From Hariharan Gandhi, Digital Hari

When I first started using Search Console, I remember how overwhelming it felt. The data was powerful, but getting to the insight required patience, clicks, filters, and sometimes frustration.

This AI-powered configuration update changes that experience.

It doesn’t make SEO automatic. It doesn’t replace strategy. And it definitely doesn’t eliminate the need to understand search behavior.

But it removes friction.

For beginners, this is a confidence booster. You no longer need to memorize which filter does what. You can simply ask the question you already have in your mind.

For experienced SEO experts, this is a time-saver. Instead of spending minutes building reports, you spend that time analyzing patterns, spotting opportunities, and making decisions.

At Digital Hari, I always believe tools should support thinking — not replace it. This update moves in that direction. It makes data exploration more natural, more intuitive, and more accessible.

But remember: AI can configure reports. It cannot interpret business context.

The real value still comes from how you act on the data.

That’s where strategy matters.
That’s where experience matters.
And that’s where real SEO growth happens.

Frequently Asked Questions About Google’s AI Tool in Search Console

1. What is Google’s AI configuration tool in Search Console?

Google’s AI configuration tool allows users to create Performance reports using natural-language prompts instead of manually selecting filters, metrics, and comparisons.

2. How do I use natural-language prompts in Search Console?

Inside the Performance report, you can type a request such as “Top queries losing CTR year over year,” and the system automatically builds the report with relevant metrics and comparisons.

3. Does this AI feature replace manual SEO analysis?

No. The tool simplifies report setup but does not replace interpretation. SEOs still need to validate results and understand business context before making decisions.

4. Is the AI tool available for Discover and News reports?

Currently, the AI configuration feature works only within the Search results Performance report and is not available for Discover or News data.

5. Why is this update important for beginners?

It lowers the barrier to data analysis. Beginners can explore SEO insights without fully understanding filters, comparisons, and metric configurations.